DirectionWorks Mobile Marketing Solutions

Why Mobile Marketing?
It's the sharp curve in advertising and communications...

First things first, what is mobile marketing? Essentially it is any marketing activity where a mobile device is the advertising or communication medium of choice. With mobile marketing you can communicate with hundreds of people at a time in a fast, personal way using Bulk texting or Short Message Service (SMS). With the invention of the smart phone and their swiftly growing use by consumers, businesses can also connect by sending picture and video texts via Multimedia Messaging Service (MMS), they can advertise on mobile web browsers and simultaneously share information with social media syndication to reach their customer base. See our Mobile Marketing Solutions page for more information.

Did you know there are already more people accessing the internet with their mobile phones than with their computers?

DirectionWorks Inc. has made mobile marketing services part of our mix of highly effective marketing tools to help our clients grow and engage their database of current and future customers. Ask Yourself;

• When you receive a text message on your cell phone how fast do you respond?
• When do you ever leave the house or office without your mobile phone?

Mobile marketing is fast, reaching 97% of your customer database in a personal direct way in just moments. With an open rate of over 90%, SMS texting gets your message into your customer's hands (or pocket) and read faster. We like it for clients because almost everyone has a mobile phone and almost all phones (Over 81%) accept texts.

Mobile marketing is not Spam: Mobile marketing requires your customer to opt-in to your marketing. You do not buy a list of contacts, your contacts are your own customers (Using 3rd party lists is forbidden!). Since people on your list already do business with you, they know your business and will ask you to make them aware of your company news, incentives and discounts via their mobile phone.

Our clients want to know why they should add a mobile website in addition to their existing full-featured website. Even though the Andriod, iOS and Palm OS systems do reduce the size of website in phone browsers and high speed 3G & 4G make load times faster than ever; full-size websites still have slower loading times and are cumbersome to the on-the-go viewer who has to pan or zoom to get information from your website. See our Mobile Website Design page for more information.

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