Construction Industry Marketing Services & Clients

Construction Industry Marketing
for Small Businesses...

DirectionWorks provides marketing services for small businesses in the construction industry like building and landscape construction, architect and design, new construction and home improvement, remodeling, contractors and suppliers, heavy equipment in the commercial and residential industries and construction industry specialties such as paving, roofing, plumbing, electrician, HVAC, masonry, pools and landscape construction throughout the Southeast United States.

DirectionWorks knows that construction industry marketing is one-half service and relationships and one-half pricing and related equipment or products. Whether you're a contractor looking to market your services to a builder (B2B) or to the consumer (B2C); or a heavy equipment dealer looking for active construction companies to lease or buy your inventory; DirectionWorks helps your small business stand out from the competition.

DirectionWorks provides marketing services for small businesses in the construction industry.

Our services List At-A-Glance

• Graphic Design,
• Brochures,
• Presentations,
• Website Design & Development,
• Video,
• Photography
• and Electronic Media
• as well as target and lead generation within specific industries, sales volume and geographic locations.

Below Are a Few Questions Our New Clients Ask Us about Construction Industry Marketing:

• Are my clients looking on the internet for a professional commercial or residential architects or contractors for new construction or remodeling?
• Are people really looking on the internet for plumbers and electricians and HVAC companies instead of the yellow pages?
• Do you have construction industry clients that are direct competitors to your other clients?
• DirectionWorks clients are small businesses, what does that mean in terms of cost for your marketing services?
• How affordable is online marketing for the construction industry?
• Do you require a contract?

Answers to Questions that New Clients Ask Us About Construction Industry Marketing:

Q: Are my clients looking on the internet for a professional commercial or residential architects or contractors for new construction or remodeling?

A: Yes, more than you think! Last month (March 2011) search engine leader Google reported that there were:

• 45,000 US searches for Home Improvement
• 1,600 US searches for Contractor Reviews
• 12,000 US searches for General Contractor
• 3,600 US searches for Landscape Architect
• 18,100 US searches for ASLA
• And so on…

and that was just for one search engine!

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Q: Are people really looking on the internet for plumbers and electricians and HVAC companies instead of the yellow pages?

A: Well, maybe not everyone is looking on the internet for those services but more and more people are over time. We're finding the internet is being used to locate reputable licensed professionals for projects, and mobile phones are being used to locate services in emergencies.

• 18,000 US searches for Electrician
• 20,000 US searches for Plumber
• 2,900 US searches for Handyman
• 49,500 US searches for Home Improvement
• And so on.

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Q: Do you have construction industry clients that are direct competitors to your other clients?

A: No, each of our clients will have exclusivity with us from competitors as long as you're an active client with us, no matter your budget level. As a DirectionWorks client you have exclusive marketing advantages over your direct competitors.

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Q: DirectionWorks clients are small businesses, what does that mean in terms of cost for your marketing services?

A: Affordable, DirectionWorks is a professional marketing firm which focuses on helping small businesses grow through marketing. While our hourly rates are much less than a traditional marketing firm, working with us is a worthwhile investment in your business and in the quality of how your customers perceive your company.

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Q: How affordable is online marketing for the construction industry?

A: Very affordable sometimes even free: But they take time and some knowledge of acceptable practices to work effectively for your construction industry company.

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Q: Do you require a contract?

A: No, we do require clients to communicate with us about your marketing strategy and results on a regular basis, and we ask that you to pay your invoices on time. Otherwise we know if you like what we're doing you will be our client for a very long time.

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Some of Our Current Construction Industry Clients

Big Iron, Inc. Big Iron is a full service heavy equipment distributor with over 20 years combined experience specializing in quality used heavy equipment. They have a metal recycling center and have heavy equipment transport services. - Jacksonville, Florida View Big Iron 4 sale.com

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