Business and Service Industry Marketing Services & Clients

Professional and Business Services Industry Marketing
for Small Businesses...

DirectionWorks provides marketing services for small businesses in professional business industries like legal services such as accounting, attorneys, bookkeeping and payroll services, architectural, engineering and specialized design services firms, computer services, professional consulting services, research services, photographers and other professional, scientific and technical services throughout the Southeast United States.

Marketing for your professional and business service company enhances your visibility to potential new clients. Hiring a professional marketing firm like DirectionWorks means you want display the business style and level of professionalism which will gain you the best clients. With product marketing there is well, a product; with professional services marketing – there's you. DirectionWorks' goal is to present our clients in a way that presents and positions them as top of their field professionals.

Our services for professionals and clients in the business services industry include:

• Logo and Stationery Design,
• Business Card Design,
• Websites,
• Brochures and Portfolio Development,
• Advertisement Placement Consulting,
• Article and Blog Writing,
• Presentation Design
• and More.

Below Are a Few Questions Our New Clients Ask Us about Professional and Business Service Industry Marketing:

• Are people and companies really looking on the internet for accounting services and business consulting companies instead of the yellow pages?
• My professional services are limited to a geographic service area; can marketing on the internet be more specific to a town, county or region?
• Do you have clients that are direct competitors to your other clients?
• DirectionWorks clients are small businesses, what does that mean in terms of cost for your marketing services?
• Do you require a contract?
• How affordable is online marketing?

Answers to Questions that New Clients Ask Us About Professional and Business Service Industry Marketing:

Q: Are people and companies really looking on the internet for accounting services and business consulting companies instead of the yellow pages?

A: Yes, more than you think! Though not everyone is using the internet to find professional services, more and more of your clients are. The following is an example from last month (March 2011), where search engine leader Google reported there were:

• 368,000 US searches for the term Accountant
• 135,100 US searches for like terms like Bookkeeper, Tax Preparation etc.
• 823,000 US searches for Consultant
• 6,120,000 US searches for Attorney
• 6,120,000 US searches for Employment and Temp Agency Services
• 40,500 US searches for Management Consultants and Consulting Firms
• Plus many more…

and that was just for one search engine!

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Q: My professional services are limited to a geographic service area; can marketing on the internet be more specific to a town, county or region?

A: Yes. It's even possible to show up on the front page without paid search positioning too! Being geographic specific is all in the professional marketing technique we apply to your website and external referrals as we build. It's our job to make sure we target the specific clients you want and the areas you serve.

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Q: Do you have clients that are direct competitors to your other clients?

A: No, each of our clients will have exclusivity with us from competitors as long as you're an active client with us, no matter your budget level. As a DirectionWorks client you have exclusive marketing advantages over your direct competitors.

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Q: DirectionWorks clients are small businesses, what does that mean in terms of cost for your marketing services?

A: Affordable, DirectionWorks is a professional marketing firm which focuses on helping small businesses grows through marketing. While our hourly rates are much less than a traditional marketing firm, working with us is a worthwhile investment in your business and in the quality of how your customers perceive your company.

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Q: Do you require a contract?

A: No, we do require clients to communicate with us about your marketing strategy and results on a regular basis, and we ask that you to pay your invoices on time. Otherwise we know if you like what we're doing you will be our client for a very long time.

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Q: How affordable is online marketing?

A: Very affordable sometimes even free; we take time and some knowledge of acceptable practices to work effectively for your construction industry company.

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Some of Our Current Professional and Business Service Industry Clients

	Taylors Heating & Air Conditioning, Inc. Taylors Heating & Air has been a family owned and operated company since 1966. They specialize in residential HVAC needs as well as servicing the commercial HVAC/R industry. Taylors has a full service shop including a metal fabrication facility and they even install marine air conditioning units! - Jacksonville, Florida Visit Taylors Heating and Air.net
	Ray E. Thomas, PA Ray E. Thomas Jr. is a North Central Florida attorney specializing in criminal law with cases such as DUI, BUI, drug charges, domestic violence and burglaries. Ray Thomas Jr. also handles cases such as civil law, real estate law, corporate law and probate law. - Bell, Florida Visit Ray E. Thomas, PA.com
	Samuel P. Bennett, PA Samuel P. Bennett  is a North Central Florida attorney that specializes in family law, general practice, bankruptcy, criminal law, probate law, contract law and real estate law. - Morriston, Florida Visit Samuel P. Bennett, PA.com

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